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Opinion
Timothy L. O'Brien

Trump's Presidency and His Business: Drain That Swamp

The president-elect's victory promotes his business. That swamp needs draining.
What's in a name?

What's in a name?

Photographer: Chip Somodevilla/Getty Images

On my way to a lunch in Mumbai in early October, I stopped to admire one of two active projects to which Donald Trump is lending his name in India. The site was a skeletal mass of concrete and steel when I saw it, though when completed it's planned to be an 880-foot tall condominium sheathed in gold. Buyers are promised access to a private jet. A gold banner hung from the top floors: "Trump Tower Mumbai."

As with many Trump ventures, the project is owned by others (in this case, the Lodha Group, an Indian developer). In exchange for the marketing mojo attached to his name, Trump gets a fee from the owners. And the value of the Trump name just went up, as the Lodha Group has noted on the home page of its Trump Tower Mumbai website: "Congratulations Mr. President-Elect. The Trump Name Is Rising High In Mumbai Too."