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Shira Ovide

Amazon Spreads Its Marketplace Magic

The e-commerce giant sees another opening for global domination.

Amazon.com Inc.'s cloud-computing business made a quiet strategy shift that could emerge as another one of the company's classic sneak attacks to gobble more power. 

Amazon Web Services announced late Wednesday a change in what is effectively an app store for business software. Just as iPhone users can download Candy Crush Saga from their iTunes accounts, a company that pays for AWS's computing network to run its website can also buy other companies' technology to use in tandem, such as New Relic Inc.'s cloud software to pinpoint technical hiccups on websites. AWS tracks the amount of software the customer uses and charges for all of it on a single bill.