, Columnists
Potash-Agrium Won't Make Fertilizer Great Again
It's a bad sign when the best you can say about your deal is it will create a world-class crop-input supplier.
This article is for subscribers only.
Believe it or not, the URL www.worldclasscropinputsupplier.com is not the most questionable thing about the $27 billion Potash-Agrium merger.
Obviously, when selling a deal that revolves primarily around fertilizer, coming up with snappy, SFW euphemisms is hard. So maybe "crop input supplier" is best, especially as it does capture some of the awkwardness of the deal.