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Megan McArdle

You'll Miss What You Don't Use on the New IPhone

Remember the New Coke debacle? There's a lesson in it for Apple.
Options have value.

Options have value.

Photographer: JOSH EDELSON/AFP/Getty Images

You’ve probably been thinking to yourself, “Gee, I wish I couldn’t charge my phone while also listening to music.” Or perhaps, “Gosh, if only my headphones were more expensive, easier to lose and required frequent charging.” If so, you’re in luck. Apple's newest iPhone, unveiled on Wednesday, lacks the familiar 3.5-millimeter headphone jack. You can listen to music through the same lightning jack that you charge the phone with, or you can shell out for wireless headphones. The internets have been … unpleased with this news.

To be fair, there are design reasons for doing this. As David Pogue writes, the old-fashioned jack is an ancient piece of technology. It’s been around for more than 50 years. “As a result," says Pogue, "it’s bulky — and in a phone, bulk = death.”