Chipotle Doesn't Even Know If Those Free Burritos Are Working
Another reason to change its strategy.
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Cue the shoulder shrug.
Chipotle has given away millions of dollars worth of free burritos in a bid to draw customers back into its stores after a debilitating food-safety crisis last year. But so far it has little to show for the burrito free-for-all, what with its sales dropping 24 percent in the latest quarter from the year before.