Tim Culpan, Columnist

Apple Isn't Making It in India

Plunging share of the next big market calls for a quick creative fix.

August 5, 2016 at 3:04 AM UTC

Tim Culpan is a former Bloomberg Opinion columnist covering technology in Asia. Previously, he was a technology reporter for Bloomberg News.

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Tim Cook needs to be spending a bit more time in India.

Apple's CEO, who's undertaken many high-profile (and probably a few low-profile) trips to China through the years, is struggling to win over the next big smartphone market.