Apple's Car Shifts Direction in Dark

The tech world has been fascinated for months by Apple's work on its own car in a project not-so-modestly dubbed Project Titan. Years before an Apple car might hit the roads, though, the company is hitting some speed bumps.

Apple is shifting strategy a bit to prioritize self-driving car technology, though it hasn't given up work on designing and making its own car, my Bloomberg News colleagues reported on Thursday. Rather than sell an iCar, then, Apple is leaving itself room to license its technology to other carmakers, buy an auto manufacturer or find some other way to bring the automotive world a little Apple magic.