, Columnist
TV Takes on Facebook
Targeted advertising through set-top boxes looks a powerful weapon.
This article is for subscribers only.
The rise of Netflix, YouTube and Spotify makes it easy to assume that everything sprinkled with internet fairy dust is better than what came before. It seems to extend to advertising -- in countries like the U.K. and the U.S., spending on digital ads will outpace television this year, and globally the shift is not far off.
But the dinosaur that is television has a big weapon to fight back.