, Columnists
Borrowed Time for Uber
The ride-hailing company can burn through cash for only so long.
This article is for subscribers only.
Ride-sharing services like Uber trumpet that they provide a cheap, easy way to zip around cities anywhere in the world.
That may be true, but that's because someone else is silently picking up part of the cost, and that can't last forever. Here's why: Uber and its rivals are paying for their escalating price wars with money they've raised in debt and equity markets. And it's getting harder to see how they're all going to be able to pay it back.