Shelly Banjo, Columnist

Ralph Lauren Fires a Warning Shot at Department Stores

More direct sales will give consumers even less reason to go to big chains.

June 7, 2016 at 3:57 PM UTC

Shelly Banjo leads the global business team for Bloomberg News in New York. A former New York bureau chief and senior tech writer, she’s covered business, finance and economics for two decades.

Provide news feedback or report an error

Site feedback:

Take our Survey

This article is for subscribers only.

Ralph Lauren's new CEO has a message for the department stores and off-price chains that sell a big chunk of its clothes: Expect to lose some business.

Stefan Larsson on Tuesday outlined his plans for the first time since coming on board last year to refurbish the iconic American fashion house. The company's sales, profits, and share price have languished as it failed to react to shifting consumer tastes and got too entangled in the discounting wars at retail chains such as Macy's and T.J. Maxx.