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Shira Ovide and Leila Abboud

Torn Between Two YouTubes

The music industry was complicit in building up Google as an adversary.

The music industry's biggest powers are in open war with YouTube. If they lose, the record labels can in part blame their own greed and mistakes that wiped out nearly all potential allies in the battle with Google.

More than half of Internet users in the U.S. listen to music on YouTube -- by far the most popular access point -- but YouTube is responsible for only 4 percent of revenue to the industry, according to a music industry trade group. The biggest record labels say Google should pay more, and they want more control over music that is responsible for what Bernstein Research estimated is one-quarter of all YouTube videos watched