, Columnist
Don't Listen to the Starbucks Haters
The maligned new loyalty program looks like a surprising hit so far.
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Ignore the naysayers, Starbucks investors.
Shares in the coffee chain fell 5 percent Friday after it released quarterly sales figures Thursday that were a touch lower than what analysts were expecting. Wall Street seemed to just ignore the fact Starbucks earnings were in line with expectations, leading the company to raise the bottom end of its full-year outlook, and that sales at established locations rose by 6 percent globally and 7 percent in the U.S. from a year ago. Haters gonna hate.