Brooke Sutherland, Columnist

Avon Cuts Costs: Different This Time?

Not enough, but a step in the right direction.
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Another day, another Avon disappointment.

The struggling door-to-door cosmetics seller late Monday spelled out the details of a previously announced cost-cutting plan: Avon will eliminate about 2,500 jobs and move its headquarters to the U.K. Investors weren't impressed: the stock tanked as much as 10 percent.