, Columnist
Tech Startups Call On Grown-Ups
What's better than making consumers pay? Making businesses do it.
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All over Silicon Valley, the screws are tightening for unprofitable young technology companies. And in their zeal to show they are not heading to the startup scrapheap, more tech firms are turning to corporate sugar daddies.
A growing number of tech firms that sell consumer gadgets or services -- including food and grocery delivery startups, fitness-band maker Fitbit and ride-sharing apps -- are finding ways to make businesses, rather than consumers, help fill the coffers.