, Columnist
Kanye West Does It for Adidas
Narrowing of Nike valuation gap looks like style over substance
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It's not often that a sportswear brand opens New York Fashion Week. But that's just what Adidas did with its collaboration with Kanye West -- and with huge publicity to boot.
It looks like the hype is paying off. Adidas said on Thursday it expects sales to increase 10-12 percent this year, excluding currency movements. It expects a similar rise in net income.