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Kavitha A. Davidson

Mobile Ticketing May Leave Some Yankees Fans Behind

A big win for Ticketmaster will make reselling complicated and expensive.
More of this to come?

More of this to come?

Photographer: Al Bello/Getty Images
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The New York Yankees have a new ticket policy: The team will no longer accept electronically delivered, print-at-home tickets for entry into the stadium. Instead, fans must opt for either hard-stock paper tickets or mobile-phone tickets, somewhat confusingly called "etickets." This has raised questions about Yankee Stadium attendance, the secondary ticket market, and even the very nature of the relationship between the team and their fans.

The Yankees announced the new policy last week, after which both team president Randy Levine and chief operating officer Lonn Trost told me over the phone that fans had been clamoring for a way to access their tickets on their smartphones. This makes sense; it always seemed rather provincial that the Yankees hadn't caught up to the other teams that had this feature, including the Red Sox and Mets