, Columnist
Hormel Stocks the Fridge
It's not Spam.
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Hormel Foods' "My Pepperona" commercial is one of the most annoying ads of the year, and perhaps ever. But shareholders of the $23 billion company can't complain. The stock has been one of the best food investments over the past six months because Hormel is figuring out what most other food giants have struggled with, and that's how to target younger consumers.
Millennials have been quickly transforming the food industry over the past few years. They want fresher foods that also require little preparation. In other words, laziness that one can feel good about. They're turned off by canned products, light up when a package says "organic," love their microwaves and apparently have a strange obsession with bacon.