, Columnist
G-O-O-G-L-E Still Rules the Alphabet
Imagination is the future, but ads are footing the bill.
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One thing hasn’t changed in Google’s metamorphosis into Alphabet. The company’s science projects tickle the imagination, but the same old Google is making all the money.
Alphabet is the entity created last year to hold everything from Google Web search and Android smartphone software to bets on cars that teach themselves to drive, homes that heat themselves and treatments to help people live forever.