How Uber Can Uber Be?
Markets for the ride-hailing service could evolve -- and snowball.
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For anyone pondering Uber's future, it's useful to look at the markets available to the ride-hailing titan. Using estimates from Aswath Damodaran, a finance professor at NYU’s Stern School of Business who has written extensively on this subject, here’s the size of some markets that Uber is already in or might enter.
Uber’s most obvious market is taxi and limousine services, which the company already has been entering and in some cases disrupting. Damodaran sizes that entire market at $125 billion in annual global revenue and believes it’s possible for Uber to take a 40 percent share of it -- or $50 billion.