Andrea Felsted, Columnist

Unilever Needs to Lighten the Load

CEO Polman should start making more products that people want to buy

January 19, 2016 at 12:49 PM UTC

Andrea Felsted is a Bloomberg Opinion columnist covering consumer goods and the retail industry. Previously, she was a reporter for the Financial Times.

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Paul Polman, Unilever's chief executive, says innovation is the engine of growth.

With the Anglo-Dutch consumer goods company reporting restrained demand in developed markets in 2015, and warning of more volatility from emerging economies this year, that motor will need to run even faster.