Brooke Sutherland, Columnist

The Death of Print (Again)

The satirical news site generates more traffic than some traditional publications.

January 19, 2016 at 9:56 PM UTC

Brooke Sutherland is Bloomberg News' Boston bureau chief and writes the Industrial Strength Newsletter. She was previously a Bloomberg Opinion columnist covering deals and industrial companies and an M&A reporter for Bloomberg News.

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The Onion's top news, circa 2013: "Print Dead at 1,803." On Tuesday, it helped put the nail in the coffin.

The satirical news site just agreed to sell a chunk of itself (as well as sister properties including ClickHole and The A.V. Club) to Spanish broadcaster Univision Communications. The reported price tag of about $200 million for a 40 percent stake in the Onion's parent company values the whole enterprise in the range of $500 million.