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Shira Ovide

Amazon's War to the Door

Shopping is easy. Delivery is hard.
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Amazon’s biggest problem isn’t Wal-Mart or any other retailer. It’s a pedestrian one by the standards of technology moguls whose ambitions gravitate to colonizing Mars. The trouble is, ordering a Christmas sweater online is pure bliss. Getting that sweater to a customer’s door is war.

Look at the panicked faces of UPS drivers this time of year. They are practically running in and out of their package-clogged trucks to deliver a bounty of e-commerce orders. Existing delivery networks are being overrun by the ambitions of Amazon CEO Jeff Bezos and by people’s appetite to buy more and more goods without prying themselves off the couch.