James Boxell, Columnist

Why Reckitt Wants Part of Pfizer

Kapoor is right to look at M&A as demand for air-freshener peaks
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Rakesh Kapoor has a weakness for scribbling charts in meetings. A particular favorite of the Reckitt Benckiser CEO shows the impact of consumer spending power on sales of the company’s homecare products.

While revenue keeps pace for a while with a rise in employment and wages, there’s a point where the line flattens. There are only so many Air Wick room fresheners or tubs of Vanish stain-remover that one person can use.