, Columnists
All Amazon Wants For Christmas Is You
While competitors scramble for sales, the website snags devotees.
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Walmart and Target are cranking up the profit-eating online discounts in hopes of battling Amazon for web shoppers on Cyber Monday and throughout the holiday season. The only problem is that Amazon is waging a totally different kind of war.
Sure, Amazon wants the sales. But the e-commerce powerhouse's real goal is convincing shoppers to sign up for Amazon Prime, its $99 membership program that comes with perks like free two-day shipping and video streaming.