Justin Fox, Columnist

Tech Unicorn Evernote Needs to Turn Into a Cockroach

Now that the startup magic is gone, survival is the goal.

October 6, 2015 at 3:14 PM UTC

Justin Fox is a Bloomberg Opinion columnist covering business, economics and other topics involving charts. A former editorial director of the Harvard Business Review, he is author of “The Myth of the Rational Market.”

Somewhere in the animal kingdom...
Photographer: Haruyoshi Yamaguchi/Bloomberg

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The news last week that Evernote was cutting staff and closing offices gave me -- and probably lots of other people -- a fright. The note-taking app is a big part of how I keep track of my work and my life. If it were ever to go away…well, I’d rather not think about that.

On the face of it, there’s nothing all that alarming about what new Chief Executive Officer Chris O’Neill is doing. As he wrote when announcing the cutbacks: