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Justin Fox

Tech Unicorn Evernote Needs to Turn Into a Cockroach

Now that the startup magic is gone, survival is the goal.
Somewhere in the animal kingdom...

Somewhere in the animal kingdom...

Photographer: Haruyoshi Yamaguchi/Bloomberg

The news last week that Evernote was cutting staff and closing offices gave me -- and probably lots of other people -- a fright. The note-taking app is a big part of how I keep track of my work and my life. If it were ever to go away…well, I’d rather not think about that.

On the face of it, there’s nothing all that alarming about what new Chief Executive Officer Chris O’Neill is doing. As he wrote when announcing the cutbacks: