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Adam Minter

Who Lost China? Amazon

Here's the latest case-study in why the biggest online retailer can't crack the biggest online retail market.
The Thrill of Victory.

The Thrill of Victory.

Photographer: Rob Stothard/Getty Images

Amazon is the world's largest online retailer. It keeps trying to make a go of it in the world's largest online retail market, China. It keeps falling flat.

Now it's happening again.