Justin Fox, Columnist

Inside the Robo-Adviser Wars

Automated investment advisers are elbowing each other for market share.

July 9, 2015 at 6:43 PM UTC

Justin Fox is a Bloomberg Opinion columnist covering business, economics and other topics involving charts. A former editorial director of the Harvard Business Review, he is author of “The Myth of the Rational Market.”

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Different industries have different modes of competition. In some, it's all about price. In others, it's about quality. And in still others, it's all about how well you know your customers.

But in the young field of robo-advising -- automated investing services that let algorithms do the work of financial advisers -- it's apparently going to be all about how aggrieved your chief executive officer can sound in a long post he writes on the blog-publishing platform Medium.