Skip to content
Subscriber Only
Opinion
Jim O'Neill

Can Brazil Get Over the World Cup?

While it's digesting its soccer humiliation, Brazil will be hosting the sixth summit of the BRICS this week. Maybe that could help.
It's OK, football is just a game.
It's OK, football is just a game.

Brazilians had mixed feelings about the World Cup even before their team's humiliation in the semi-final match against Germany. Now they're left to dwell on what's been spent on the competition and what they got out of it -- a pretty dismal return on investment.

While Brazil is chewing that over, the country will be hosting the sixth summit of the BRICS nations this week. Maybe greeting delegations from Russia, India, China and South Africa to discuss the future of the world's major emerging economies will be a welcome distraction. There's real work to be done at this gathering, so it might let Brazil's government look a bit more purposeful than it has lately. Then again, it might rub salt in the wounds.