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David Kahn

World Cup Won't Make U.S. Soccer Popular

The World Cup will reduce the remainder of the MLS season to something like to the NFL Pro Bowl when it’s played the week after the Super Bowl.
The celebration won't last.
The celebration won't last.

As more and more Americans have been introduced this summer to soccer played at the highest level, crushing television ratings of past World Cups, many fans of U.S. Major League Soccer have been rejoicing in an I-told-you-so moment.

The emphasis should be on the word "moment."