, Columnist
Here Comes Generation Z
Generation Z has been shaped by technology as much as economic hardship, which combined to produce a seemingly improved version of the Millennials. As parents, we X-ers haven't done that bad a job.
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If, like me, you've been looking for a primer to explain Generation Z, the one that follows the "Y" millennials, take a look at this 56-slide presentation by Sparks & Honey, a hard-to-pin-down organization that's part marketing agency and part think tank.
Gen Z-ers are already the biggest generational group in the U.S., having overtaken the millennials in what Sparks & Honey describes as a coming "demographic tsunami":