Notre Dame Shame, Clad in Under Armour

Notre Dame and Under Armour Inc. have signed a 10-year apparel deal worth $90 million that is reportedly the largest in college sports history. Remind me again how the NCAA is still an "amateur" league?

According to Bloomberg News, the company plans to use the university in global marketing campaigns and social media initiatives, benefiting from the popularity of a team of unpaid student-athletes. The contradictions in the deal were reflected in Notre Dame Athletic Director Jack Swarbrick's statement yesterday: "In as much as this represents the largest financial commitment ever made by a brand to a university, it will provide the critical resources we need to enable our student-athletes to compete at the highest levels."