Barry Ritholtz, Columnist

Ignore the Black Friday Hype

The media will have blanket coverage of all things retail. The intense focus with be a potent combination of PR hype and wishful thinking that if history holds will be entirely wrong.Â

November 25, 2013 at 1:05 PM UTC

By Barry Ritholtz

Barry Ritholtz is a former Bloomberg Opinion columnist. He is chairman and chief investment officer of Ritholtz Wealth Management, and was previously chief market strategist at Maxim Group. He is the author of “Bailout Nation.”

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Thanksgiving is but a few days away. We celebrate by the giving of thanks for whatever bounty has come our way. It is a warm and wonderful holiday full of family and tryptophan and good cheer.

Black Friday, the day after turkey day, is the official kickoff of the season I like to call "Shopmas." The news media will have blanket coverage of all things retail. The intense focus will be a potent combination of public-relations hype and wishful thinking that, if history holds, will be entirely wrong.