China Can’t Talk Its Way Out of Slowing Growth

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Oct. 29 (Bloomberg) -- If imitation really is the greatestform of flattery, Shinzo Abe should be thrilled the Chinese arecopying his “Abenomics” strategy to excite investors. The restof the world shouldn’t be.

China isn’t cribbing the Japanese prime minister’s actualblueprint, but his formula of spin and hype that has convincedthe world something that doesn’t yet exist is real. The key to agreat ad campaign is attracting customers and keeping them,something Abe has done with a brilliance that could teach theEdelman public-relations firm a thing or two.