How Bolivian Farmers Made the World Crave Quinoa

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(Corrects amount of Bolivian quinoa imported by the U.S.in 18th paragraph. This the first article in a three-part seriesabout the importance of delivery in the success of globaldevelopment projects.)

Oct. 14 (Bloomberg) -- On a recent trip to Bolivia, Itraveled by helicopter with President Evo Morales to Santa Anade Chipaya, a settlement almost 13,000 feet (3,960 meters) abovesea level that is home to the last 3,800 speakers of the Chipayalanguage. There, we played soccer with members of the community,who then served us a lunch of lamb and quinoa, a grain-like cropthat people in and around Chipaya have grown for thousands ofyears.