Skip to content
Subscriber Only

How Bolivian Farmers Made the World Crave Quinoa

(Corrects amount of Bolivian quinoa imported by the U.S. in 18th paragraph. This the first article in a three-part series about the importance of delivery in the success of global development projects.)

Oct. 14 (Bloomberg) -- On a recent trip to Bolivia, I traveled by helicopter with President Evo Morales to Santa Ana de Chipaya, a settlement almost 13,000 feet (3,960 meters) above sea level that is home to the last 3,800 speakers of the Chipaya language. There, we played soccer with members of the community, who then served us a lunch of lamb and quinoa, a grain-like crop that people in and around Chipaya have grown for thousands of years.