Megan McArdle, Columnist

Will Success Ruin Etsy?

Etsy has to figure out how to keep its homegrown successes without opening the network to foreign frauds.
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Like many women who have gotten married in the last eight years, I ended up buying a bunch of stuff for my wedding on Etsy. A lovely Irish linen ring-bearer pillow. A simple veil for the reception, to replace the cathedral-length lace heirloom I wore for the ceremony. The vintage decanter set, filled with whiskey, that I sent over to the groomsmen. (Whiskey was purchased separately.) Virtually every bride I know has ended up there for something or other; nowhere else has such a broad selection of nice handmade and vintage items at such good prices. Plus, you don't have to go through the stress of eBay or a local wedding show.

(If you're starting to notice that the blog has gotten a little wedding-and-home heavy, apologies, but . . . well, it's August. The only thing that's happening is that we might attack Syria, and that's way outside my ambit. So, how about those garden shows?)