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How Poor Students Subsidize Unworthy College Sports

June 18 (Bloomberg) -- As parents and students struggle to keep up with rising college tuition and take on greater burdens of debt, universities are being challenged to justify the ballooning athletic fees they tack on to the bill.

In the 2010-11 academic year, the 227 public institutions in Division 1 of the National Collegiate Athletic Association collected more than $2 billion in athletic fees from their students -- or an average of more than $500 per enrollee -- according to research by Jeff Smith at the University of South Carolina Upstate.