Apple Thinks, and Makes, Different

Let the geeks, and we use the term endearingly, argue over the changes Apple Inc. announced this week to its mobile operating system. Our focus is on something more prosaic: an advertisement -- and what that ad says about the state of U.S. manufacturing.

Apple’s latest slick promotion touts the “Designed by Apple in California” line it includes on its devices (conveniently overlooking the second line, “Assembled in China”). At the end of the ad, a somber voice intones: “This is our signature. And it means everything.”