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How Larry Ellison Is Destroying the America’s Cup

June 6 (Bloomberg) -- After Larry Ellison finally took possession of the America’s Cup in 2010, he had grand plans for the race. He would transform this elite, gentleman’s sport into a TV spectacle for the masses: Nascar on San Francisco Bay. Ellison was going to reinvent the cup for “the Facebook generation, not the Flintstones generation.” Yes, disruptive innovation was coming to sailing!

In a way, Ellison has been true to his word. The result is the sports equivalent of Apple’s Newton or Microsoft’s Bob: a disruptive, innovative, colossal failure.