June 6 (Bloomberg) -- After Larry Ellison finally took
possession of the America’s Cup in 2010, he had grand plans for
the race. He would transform this elite, gentleman’s sport into
a TV spectacle for the masses: Nascar on San Francisco Bay.
Ellison was going to reinvent the cup for “the Facebook
generation, not the Flintstones generation.” Yes, disruptive
innovation was coming to sailing!
In a way, Ellison has been true to his word. The result is
the sports equivalent of Apple’s Newton or Microsoft’s Bob: a
disruptive, innovative, colossal failure.