How Larry Ellison Is Destroying the America’s Cup

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June 6 (Bloomberg) -- After Larry Ellison finally tookpossession of the America’s Cup in 2010, he had grand plans forthe race. He would transform this elite, gentleman’s sport intoa TV spectacle for the masses: Nascar on San Francisco Bay.Ellison was going to reinvent the cup for “the Facebookgeneration, not the Flintstones generation.” Yes, disruptiveinnovation was coming to sailing!

In a way, Ellison has been true to his word. The result isthe sports equivalent of Apple’s Newton or Microsoft’s Bob: adisruptive, innovative, colossal failure.