Nov. 28 (Bloomberg) -- Behavioral economists study human
errors. People don’t always make the best choices for
themselves, so there’s good reason to doubt whether they will
always make the best choices for others.
If you’ve ever received a useless gadget, a horrendous tie
or some kind of bowl, you’ll know that when people buy Christmas
presents, they can blunder badly. Chances are pretty good that
whatever you end up getting people this year, and however hard
you try, some of your friends and family members aren’t going to
think that the gift is worth what you paid for it.
