Holiday Shopping Tips From Behavioral Economists
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Nov. 28 (Bloomberg) -- Behavioral economists study humanerrors. People don’t always make the best choices forthemselves, so there’s good reason to doubt whether they willalways make the best choices for others.
If you’ve ever received a useless gadget, a horrendous tieor some kind of bowl, you’ll know that when people buy Christmaspresents, they can blunder badly. Chances are pretty good thatwhatever you end up getting people this year, and however hardyou try, some of your friends and family members aren’t going tothink that the gift is worth what you paid for it.