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Ban Calories, Not Ounces, to Regulate Sugary Beverages

Sept. 11 (Bloomberg) -- Call me a traitor to my class, or an honest man. Unlike most people in the beverage industry, I’m in favor of taxes or even a ban on supersweet drinks. But the proposed regulation in New York isn’t the answer.

I fully agree with Mayor Michael Bloomberg (also the founder and majority owner of Bloomberg LP, the parent company of Bloomberg News) that most drinks are too sweet and that we should do something about this. Indeed, I have. Fourteen years ago, I started Honest Tea Inc. with one of my students. The idea was to make tea that tastes like tea, not liquid candy. This year, the company will sell 100 million bottles of tea, ades and kids’ pouches, all with fewer than 100 calories a package.