Google responded last week to European antitrust regulators investigating a long list of claims against the world’s largest search engine. Whether or not the complaints against Google are valid, they may be looking backward. Increasingly, Google is not a search engine.
Yes, Google accounts for 80 percent of all Web searches in Europe. It is facing criticism (some of it prompted by Microsoft) for favoritism toward Google’s own specialty search products -- travel, finance, hotels, restaurants, maps -- that may put its competitors at a disadvantage. In the U.S., the Federal Trade Commission has also been investigating Google for the past year.