How Auto Shows Sparked a Color Revolution: Echoes

automotive,infrastructure,transportation,consumer-discretionary

Automotive

Engineering

Culture

Oakland

Women

Jobs

Detroit

Advertising

Europe

London

Paris

Materials

United States

Megacity

Luxury

Great Britain

Infrastructure

Technology

Americas

Consumer Discretionary

United Kingdom

Color was a major marketing tool for automakers

Marketing Tools Used by Automakers in the mid-1920s

Bloomberg subscribers can save articles and view them from any device.

Upgrade to an unlimited subscription to save articles and view them from anywhere.

Bloomberg subscribers can send up to {count} articles a month to anyone to read for free, including non-subscribers.

Upgrade your subscription to send up to {count} articles a month to anyone to read for free, including non-subscribers.

Copy article link

Hello,<p>A Bloomberg.com subscriber thought you might want to read this story. To read it, all you need to do is click on the link – no subscription necessary. (Please note the link will only be valid for {days} days.)

Email article link

Please try again. If the problem persists, please contact customer support.

Something went wrong

We've doubled your gift articles this month. Share up to {count} articles with friends, family or colleagues.

As a subscriber, you can gift up to {count} articles this month. The recipient can read the full article for free – no subscription necessary.

As a subscriber, you can gift up to {count} articles each month. The recipient can read the full article for free – no subscription necessary.