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John Steele Gordon

Smart Marketing Put Dec. 25 on the Calendar: John Steele Gordon

This Christmas, whether you celebrate the arrival of Santa Claus, the birth of Jesus Christ or the chance to eat Chinese food and see any movie you want, spare a thought for Pope Liberius. He’s the man responsible for setting its date as Dec. 25.

And his probable reasons for doing so should give pause to the holiday’s most devout champions and its shrillest critics.