Oct. 11 (Bloomberg) -- When Amit Gupta told his friends a
few weeks ago that he had acute leukemia and needed a bone-marrow transplant, the word spread quickly.
Gupta, the 32-year-old founder of the do-it-yourself
photography site Photojojo and the collaborative-working
community Jelly, is not only beloved by his friends. (“One of
the nicest, most genuine, most creative people you could ever
meet,” is a typical encomium.) He’s something of an Internet
sensation, with more than 14,000 Twitter followers. And he’s a
former intern for Seth Godin, the best-selling author and
marketing guru.