Web Bone-Marrow Bounty Takes on Paid-Donor Ban: Virginia Postrel
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Oct. 11 (Bloomberg) -- When Amit Gupta told his friends afew weeks ago that he had acute leukemia and needed a bone-marrow transplant, the word spread quickly.
Gupta, the 32-year-old founder of the do-it-yourselfphotography site Photojojo and the collaborative-workingcommunity Jelly, is not only beloved by his friends. (“One ofthe nicest, most genuine, most creative people you could evermeet,” is a typical encomium.) He’s something of an Internetsensation, with more than 14,000 Twitter followers. And he’s aformer intern for Seth Godin, the best-selling author andmarketing guru.