Today we introduce Bloomberg View, the new opinion section of Bloomberg News. Bloomberg View will publish regular columns, op-ed articles by occasional contributors and unsigned editorials. The last of these -- the editorials -- require some explaining.
Why editorials? In an age of celebrity, when everybody is marketing his or her own brand, an unsigned opinion article seems old-fashioned. Done right, editorials can do things that other news and opinion articles can’t do, or at least not as well. Editorials can see the world whole. That is, they can be logically consistent with one another, each a piece of the larger puzzle, and each able to withstand changing circumstances.
