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A model walks the runway on the Ferrari factory floor, on June 13 in Maranello, Italy. 

Photographer: Vittorio Zunino Celotto/Getty Images Europe

A model walks the runway on the Ferrari factory floor, on June 13 in Maranello, Italy. 

Photographer: Vittorio Zunino Celotto/Getty Images Europe

Ferrari Goes High-Fashion, and Here Are the Best Looks

The bold streetwear represents a further step in the marque’s evolution from supercar maker to lifestyle brand.

On June 13, Ferrari debuted its first high-fashion collection at the company’s headquarters in Maranello, Italy. The show took place on a 427-foot runway on the factory production floor.

Characterized with bold, block colors, racing-inspired prints, and silken shrouds suitable for both men and women, the collection of 52 looks came from the mind of 37-year-old Rocco Iannone, Ferrari’s creative director and a former Armani designer. Italian superstar Mariacarla Boscono walked first in the show, and Russian phenom Natalia Vodianova closed it, all set to French sound designer Frédéric Sanchez’s high-energy music. It’s all leagues beyond the mass-produced polo shirts, athletic shorts, sweaters, wallets, and belts Ferrari sells in its brand stores and airport shops worldwide.