Source: Lamborghini
Cars
Look Inside the Secretive Lamborghini Urus Factory
One year after the Italian brand debuted the $200,000 SUV, we toured the specially built space that has doubled the 56-year-old brand’s output.
It is difficult to overstate the impact that the Urus, Lamborghini’s $200,000 SUV, has had on the legendary Italian car maker.
In 2017, the 56-year-old company produced fewer than 3,900 cars globally. (For years before that, total volume had hovered near 2,000.) This year, thanks to the Urus, it expects distribution to reach 8,000.