First made in 1947, the Cisitalia 202 eventually became the first car in the world to be permanently displayed at the Museum of Modern Art in New York. It was labeled “one of the eight outstanding cars of our time,” with a shape that influenced dozens of car designs for decades. The car was built on an aluminum body and a steel skeleton. Pininfarina's founder called it a decisive turning point for automotive style: “I knew that the old shapes were out,” he said. “Cars had to have pure, smooth, essential lines, too.”
Source: Pininfarina via Bloomberg
First made in 1947, the Cisitalia 202 eventually became the first car in the world to be permanently displayed at the Museum of Modern Art in New York. It was labeled “one of the eight outstanding cars of our time,” with a shape that influenced dozens of car designs for decades. The car was built on an aluminum body and a steel skeleton. Pininfarina's founder called it a decisive turning point for automotive style: “I knew that the old shapes were out,” he said. “Cars had to have pure, smooth, essential lines, too.”
Source: Pininfarina via Bloomberg
A Visual History of Pininfarina, the Design House That Helped Shape Ferrari
Indian carmaker Mahindra & Mahindra has agreed to buy Italian auto design house Pininfarina. The firm has endured several recent bumps in the road, from the death of its modern patriarch, Sergio Pininfarina, in 2012, to a failure to meet restructuring goals established in 2008. As the company known for iconic midcentury designs for Ferrari, Fiat, and Alfa Romeo—as well as modern designs for Bentley, BMW, and Maserati—prepares for the future, here is a look at its gorgeous, storied past.
