Résumés should be targeted not only by industry but also by company. Failing to learn about each company to which you are applying can result in a doomed résumé. To tailor your résumé by employer, you have to dig deeper than you did in your research on the industry, says Michael Malone, managing director of the Career Management Center at Northwestern University’s Kellogg School of Management. Ask current and former employees about the climate, fit, and culture of the place, he adds. Also, find out what personality traits to note when describing yourself and your past to the company, and learn to read between the lines in the information the company puts out publicly about itself. “You might find that one company puts a higher value on creativity, whereas the other values teamwork more,” Malone says.