Zephyr Technology and Under Armour
The E39 biometric shirt is made with electronics designed by Zephyr Technology
for use by the military and first responders. The company teamed up with Under Armour (UA
) to create a shirt for NFL players at the end of last season. Instead of running athletes on a treadmill with straps and wires, the shirt measures heart rate, breathing rate, and motion such as speed and vertical jump. The commercial version of the shirt will be machine washable, with pop-off electronics, and is likely to be released next year. An Under Armour spokesperson said pricing for the shirt has not been set. Zephyr Technology produces a number of strap-on electronics that measure biometrics and run from $99, for a small number of measurements, to $500 for a high-end device.